Regal Brand Guide

Rebrand for pharmacy and drugstore Revco.

Regal is a relaunching of a dead pharmacy and drugstore formally known as Revco. Revco was sold to CVS in 1997. In 2021, this company was reimagined into a new company with the same values but with a modern twist. This brand guide is a set of instructions on how to handle the brand and how it must be portrayed. This redesign is rooted in becoming recognizable and attention grabbing among other pharmacy brands that tend to use red and white in their branding.